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Creative Ad-Duracell

Creative Ad – Duracell Battery Ad

As part of our requirement we have had an opportunity for creating an ad for Duracell batteries.

This advertisement is targeting single men from 55-64 years old that make over $90,000.00 a year.  They watch TV and Social Media ads for the most part of their media consumption.  The advertisement is portraying a man that is on a high adventure trip.  He is carefree and enjoying his well deserved adventure trip.  He has head gear with a flashlight and is shining that up at the stars because he is so confident in his battery pack that he is not worried about running out of light.  He also had a flashlight turned on in his tent and likely a battery powered lantern that is generation a lot of light.  He partakes in social media so he’s accustomed to seeing post with family and friends.  He’s looking to make his own mark on the world and have some neat experience to post.  Although he travels alone, he does try to make his mark on the world.  For fonts, I chose a Futura Bold font down that was downloaded and used to closely match the font used in the Duracell ad. The Living Colors font was used in the top font for a pop and to catch the reader attention.  The verbiage has a strong left justification to add a strong design in this advertisement. In the call to action verbiage I used the eyedropper color tool to match they gold color in the tent to catch the reader eye.  I also added a photo of a flashlight that is laying the tent floor that is turned and adding in providing light the hiking trip.   There are two photos combined, one if a flashlight and one is the background photo of the hiker up on the rim.  I liked doing this advertisement for batteries and as I’m finishing up, more ideas keep coming to my mind to add and play around with, but I will stop for now.

 

Flashlight – http://imgarcade.com/flashlight-vector.html

Background and hiker –  http://intelligenttravel.nationalgeographic.com/tag/photo-contest/

 

 

 

 

Icon allegiance to Texas

I’ve lived in Texas for many year and I would say, if I was introducing the State of Texas to someone who has never been here, it would be like introducing a celebrity.  I selected the Lone Star State theme for my icons because of an upcoming meeting for my work in Houston. It will be mostly some people from Texas attending, and also quite a few people from the Northern states (mostly older men).  I thought maybe we could incorporate the icons into our Agenda, name place cards, etc.  I tried to keep my icons original.  It’s a bit of a challenge because Texans, true Texans, use icons quite a bit.  This is a fun example of an announcement made our governor the summer before last.

greg abbott

I tried to stay consistent with my design and develop a pattern of color.  I went with the Lone Star theme in each icon, and also the red and blue color theme, as Texas uses the Red, White and Blue.  I removed all backgrounds I originally had in my icons to keep a clean design.

The icon of the state of Texas shows our Texas Pride and the star over the city of Houston our meeting location.

The next icon is the Texas Ranger Badge Icon for pride in the Texas history.

 

The third icon is to again stress Texas history and let everyone know that cowboy hats are always in style in Houston.

And last, the lone star icon wrapped by a horse show to depict the luck of Texans.

I hope everyone wants to take a trip to the Lone Star state to see that Texas is all about.

My husband has always said that Texas is a state of mind.  I tried to help others see that in the desing of my icons.

Happy Trails!

 

Design Layout – Getting Real

The study of InDesign has opened up a world of possibilities for me.  What an awesome program.  The learning curve is a challenge and a bit of a distraction at times, but I tried to focus on the design elements when working on my project.  I was looking for colors and fonts that might be eye-catching.  I chose the Kristen ITC bold font for the heading for a fun light contrast to the Arial font I would use for the article.  I did this to appeal to the youth that I hope will read the article.  I used large 20 Arial bold red font for the sub-titles, again to keep the interest of the young reader.  Both of these Sans Serif fonts are easy to ready and look sharp.

For my design element, I used soft rounded photos for a lighter effect for the younger reader.  For a strong alignment, I chose to keep the font to the left and allowed for uneven right alignment.  For a more professional look I didn’t indent at the beginning of the article or sub titles.  I also kept the subtitles flush left with an uneven right side for a more un-rigid look.  The softer elements of blue and grey left no room for guessing for the reader as to whether the pages belonged to the same article. I wanted to keep the colors contrasting, but still being in harmony. The strategic placement of photos let the reader be led on to each elements of the article.  The photos of my sons were included in the layout, as well as a photo taken Natalie Malon that was from the LDS.org website. The photo of Logan texting is a scene I see nearly every time I see Logan.  I tried to add a little depth to that image with the kitchen being off in the background and the cell phone being in the foreground.  The photo of Tyler gaming is again something I see daily.   I used the rule of thirds on that photo with the focal point being the computer screen.  I finally felt an “aw hah” moment with I was working in InDesign his week.  I can see now why it’s so widely used in business.

 

This is the layout.  I hope you enjoy, Nancy Davison

https://indd.adobe.com/view/5b2b9750-d1de-4c8f-9515-9d946c08d446

 

 

Seeing life through a Photographer’s Eyes

I can’t imagine what it would be like to be a professional photographer.

As I’m learning more, I realize that just the simple knowledge of learning about the guidelines of photography can open your eyes to the world.  These guidelines help you develop a keener eye for photos taken or viewed.  You can use some of the following guidelines with even smartphone camera.

Depth

To express the sense of depth that was present in the actual time the photo was taken. You can create depth in a photo by including objects in the foreground, middle ground and background.  This photo by John Alexander is a great example of a photo showing depth.

Leading Lines

This photo by Elena Shumilova shows the lines of a winding road.  As we look at a photo and our eyes are drawn along the lines we see our ways through a journey or scene. This photo of a farm road have beautiful curved lines.

Rule of Thirds

 

To add balance and interest to your photo dividing the photo up into 9 equal segments by 2 vertical and 2 horizontal lines. The rule of thirds is powerful.  This photo by John Alexander show a great example the Rule of Thirds.

I’m trying these guidelines out for myself. I’ve been a bit distracted by photography lately.

Leading Lines

I used this photo to send to our real estate agent. I used the guideline of leading lines.  She had asked me for a picture of the back door.

 

Symmetry and Patterns

 

On a golf outing with my son I noticed this wall from an old run down building near the Salado golf course. I took this photo using the symmetry and patterns guidelines.  This guideline shows a focal point being the door and the odd shaped bricks as the patterns.  I thought it looked interesting.

Viewpoint

I took this photo to try to have this viewpoint of the person about to eat it. When we photograph our subject, take time to think about where you will shoot it from. Our viewpoint has a great impact on how the photo will be perceived.

Typography Eyeopener

I discovered this add while traveling at 35,000 feet this week, in all places, an American Airlines magazine. The contrast in this Regus ad, using a heavy white Sans Serif font on a black background, and was quite striking. The ads I chose to look at all had a professional element that was obvious. They knew how to work the large heavy font sizes and color to provide contrast that proved to be eye catching and keep the reader engaged. They are advertising meeting and work space for rent. This is a fairly new industry, and they did a great job to capture my attention to read what their company services were. This week was very enlightening.  I noticed ads everywhere. Mostly I noticed Sans Serif is used in the majority of advertising ads in Magazines and on websites.

Typeface #1

I love the main title to this advertisement for Auberge. To make this ad more appealing to the upper class, the designer chose a fancy Modern typeface with the horizontal serifs that are very thin to create a contrast. In the lower part of the ad of they create contrast they begin their paragraph with a large heavy font in a light modern font. To create another contrast they create contrast by printing their address, email, and phone contact in a bold Sans Serif font so at to create a clean contrast for that information to be very visible. This Sans Serif has no serifs and has not thick and thin transitions.

Typeface #2

The Sans Serif typeface in the ad below is identified by the absence of serifs and no visible thick/thin lines.  In the logo at the top of the ad circled, shows the large bold font all in caps with a lower case, lighter-weight portion of the same font, they use varied sizes of font to create contrast.  They used all caps in the header in a smaller size type with two lines as underlined. The body of the ad, circled in blue shows the same font again, smaller, and in white up against the darker back ground so as to stand out. That is carried out to the bottom of the ad, with the white text.

Typeface #3

This Oldstyle font on the title of this Uttermost ad is identifiable by the slanted serifs on the lower case letters, and the thick/thin transitions. The moderate transitions make it easy to ready and give it a classy look. The photo in this ad is light enough for them to use black typeface. The bottom typeface is in all caps, and in black for easy visibility.

As we learn about typography and implement the rules our design work will be much more professional. The rules and guidelines for design regarding typography help the reader have a better experience while reading the advertising or webpage.