Purina Ad Final Project Correct Slide

I had a panic when I realized my linked ad didn’t update on my slide.  I was under the impression that it would.

I’m glad I know that it doesn’t.  When you link and you make changes to the main file you linked to, that doesn’t mean the slides you exported your link to updates.  Here’s my corrected copy.

 

Purina Ad Final Project correct slide

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Design Layout – Getting Real

The study of InDesign has opened up a world of possibilities for me.  What an awesome program.  The learning curve is a challenge and a bit of a distraction at times, but I tried to focus on the design elements when working on my project.  I was looking for colors and fonts that might be eye-catching.  I chose the Kristen ITC bold font for the heading for a fun light contrast to the Arial font I would use for the article.  I did this to appeal to the youth that I hope will read the article.  I used large 20 Arial bold red font for the sub-titles, again to keep the interest of the young reader.  Both of these Sans Serif fonts are easy to ready and look sharp.

For my design element, I used soft rounded photos for a lighter effect for the younger reader.  For a strong alignment, I chose to keep the font to the left and allowed for uneven right alignment.  For a more professional look I didn’t indent at the beginning of the article or sub titles.  I also kept the subtitles flush left with an uneven right side for a more un-rigid look.  The softer elements of blue and grey left no room for guessing for the reader as to whether the pages belonged to the same article. I wanted to keep the colors contrasting, but still being in harmony. The strategic placement of photos let the reader be led on to each elements of the article.  The photos of my sons were included in the layout, as well as a photo taken Natalie Malon that was from the LDS.org website. The photo of Logan texting is a scene I see nearly every time I see Logan.  I tried to add a little depth to that image with the kitchen being off in the background and the cell phone being in the foreground.  The photo of Tyler gaming is again something I see daily.   I used the rule of thirds on that photo with the focal point being the computer screen.  I finally felt an “aw hah” moment with I was working in InDesign his week.  I can see now why it’s so widely used in business.

 

This is the layout.  I hope you enjoy, Nancy Davison

https://indd.adobe.com/view/5b2b9750-d1de-4c8f-9515-9d946c08d446

 

 

Typography Eyeopener

I discovered this add while traveling at 35,000 feet this week, in all places, an American Airlines magazine. The contrast in this Regus ad, using a heavy white Sans Serif font on a black background, and was quite striking. The ads I chose to look at all had a professional element that was obvious. They knew how to work the large heavy font sizes and color to provide contrast that proved to be eye catching and keep the reader engaged. They are advertising meeting and work space for rent. This is a fairly new industry, and they did a great job to capture my attention to read what their company services were. This week was very enlightening.  I noticed ads everywhere. Mostly I noticed Sans Serif is used in the majority of advertising ads in Magazines and on websites.

Typeface #1

I love the main title to this advertisement for Auberge. To make this ad more appealing to the upper class, the designer chose a fancy Modern typeface with the horizontal serifs that are very thin to create a contrast. In the lower part of the ad of they create contrast they begin their paragraph with a large heavy font in a light modern font. To create another contrast they create contrast by printing their address, email, and phone contact in a bold Sans Serif font so at to create a clean contrast for that information to be very visible. This Sans Serif has no serifs and has not thick and thin transitions.

Typeface #2

The Sans Serif typeface in the ad below is identified by the absence of serifs and no visible thick/thin lines.  In the logo at the top of the ad circled, shows the large bold font all in caps with a lower case, lighter-weight portion of the same font, they use varied sizes of font to create contrast.  They used all caps in the header in a smaller size type with two lines as underlined. The body of the ad, circled in blue shows the same font again, smaller, and in white up against the darker back ground so as to stand out. That is carried out to the bottom of the ad, with the white text.

Typeface #3

This Oldstyle font on the title of this Uttermost ad is identifiable by the slanted serifs on the lower case letters, and the thick/thin transitions. The moderate transitions make it easy to ready and give it a classy look. The photo in this ad is light enough for them to use black typeface. The bottom typeface is in all caps, and in black for easy visibility.

As we learn about typography and implement the rules our design work will be much more professional. The rules and guidelines for design regarding typography help the reader have a better experience while reading the advertising or webpage.