Creative Ad – Duracell Battery Ad
As part of our requirement we have had an opportunity for creating an ad for Duracell batteries.
This advertisement is targeting single men from 55-64 years old that make over $90,000.00 a year. They watch TV and Social Media ads for the most part of their media consumption. The advertisement is portraying a man that is on a high adventure trip. He is carefree and enjoying his well deserved adventure trip. He has head gear with a flashlight and is shining that up at the stars because he is so confident in his battery pack that he is not worried about running out of light. He also had a flashlight turned on in his tent and likely a battery powered lantern that is generation a lot of light. He partakes in social media so he’s accustomed to seeing post with family and friends. He’s looking to make his own mark on the world and have some neat experience to post. Although he travels alone, he does try to make his mark on the world. For fonts, I chose a Futura Bold font down that was downloaded and used to closely match the font used in the Duracell ad. The Living Colors font was used in the top font for a pop and to catch the reader attention. The verbiage has a strong left justification to add a strong design in this advertisement. In the call to action verbiage I used the eyedropper color tool to match they gold color in the tent to catch the reader eye. I also added a photo of a flashlight that is laying the tent floor that is turned and adding in providing light the hiking trip. There are two photos combined, one if a flashlight and one is the background photo of the hiker up on the rim. I liked doing this advertisement for batteries and as I’m finishing up, more ideas keep coming to my mind to add and play around with, but I will stop for now.
Flashlight – http://imgarcade.com/flashlight-vector.html
Background and hiker – http://intelligenttravel.nationalgeographic.com/tag/photo-contest/
I’ve lived in Texas for many year and I would say, if I was introducing the State of Texas to someone who has never been here, it would be like introducing a celebrity. I selected the Lone Star State theme for my icons because of an upcoming meeting for my work in Houston. It will be mostly some people from Texas attending, and also quite a few people from the Northern states (mostly older men). I thought maybe we could incorporate the icons into our Agenda, name place cards, etc. I tried to keep my icons original. It’s a bit of a challenge because Texans, true Texans, use icons quite a bit. This is a fun example of an announcement made our governor the summer before last.
I tried to stay consistent with my design and develop a pattern of color. I went with the Lone Star theme in each icon, and also the red and blue color theme, as Texas uses the Red, White and Blue. I removed all backgrounds I originally had in my icons to keep a clean design.
The icon of the state of Texas shows our Texas Pride and the star over the city of Houston our meeting location.
The next icon is the Texas Ranger Badge Icon for pride in the Texas history.
The third icon is to again stress Texas history and let everyone know that cowboy hats are always in style in Houston.
And last, the lone star icon wrapped by a horse show to depict the luck of Texans.
I hope everyone wants to take a trip to the Lone Star state to see that Texas is all about.
My husband has always said that Texas is a state of mind. I tried to help others see that in the desing of my icons.
I’m finding that I need to click on my link to view my pdf file I posted. I’m hoping to fine a way that it will just appear. I know I’m missing something.
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